Case Study

Display Board/Kiosk
Original Display Board
Overview:
The display board hangs on a wall or a few hooks hovering over the employees below. It weighed 250 pounds constructed of wood and steel. The signage was printed on magnets. This is the customers brand image.
Problem:
The original display board was heavy- 250 pounds, unsafe and took one person 3.5 hours to install.
Goal:
While maintaining brand identity, the goal was to reduce the complexity with identifying more streamlined manufacturing techniques, and reducing cost/weight focusing on material choices and adding safety measures for the overhead signage.
Results:
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Construction method and material change yielded a 50% weight reduction 125 pounds.
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Set up time improved to 1.5 hours.
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Added safety spring clips to prevent menu boards from being knocked off and causing potential injury.
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Working with installer-manufacturing- assembly personnel to achieve targeted goal.

Concept Sketches

Customer Facing- Front

Kiosk- Rear- exposed structure

New Display Board